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Beam helps users track brushing habits
 
The average person brushes his or her teeth for only about 40 seconds, but with the help of a new toothbrush and smartphone app, brushers can improve this average to two minutes.

The Beam toothbrush--which will be available in retail outlets starting in October--can help consumers improve their oral heath by tracking their brushing habits and timing their brushing sessions at two minutes, the recommended brushing time, according to Alex Frommeyer, CEO of Beam.

“The key to good oral health is consistent care,” he said. “With Beam, users can see over time how their habits might be changing or contributing to their oral health.”

Beam tracks when and for how long users brush their teeth. It also has the capability to play music by pulling mp3s stored on a user’s phone. The mp3s will play for two minutes, helping provide an audio trigger for the brusher.

Beam also will let users know when their brush heads need replacing—and users can set up a system where the brushes are automatically sent to them when it’s time for a replacement, eliminating the need to visit a store or go online to order them. The heads also will be less expensive than some of the mainstream, high-end brush heads, he said.

As an added incentive, brushers can use the app to set goals—such as brushing their teeth twice a day—and when those goals are met, they are eligible for discounts or other rewards for keeping up on their oral hygiene.

Dentists can benefit from Beam because it’s a profit center, Frommeyer said. Beam will retail for about $50, but the brushes can be sold through dental practices, garnering revenue for the practice.

The brush is also marketable for dentists because it allows them to extend their patient care beyond the chair. Users can share their oral health data with dentists or hygienists so that they can see their brushing habits. Dentists can then use the data to treat their patients once they view their brushing habits.
 
“Before this, [tooth brushing] was based on subjectivity,” Frommeyer said. “The dentist asks the patient if he or she brushes, and the patient says, ‘Of course.’ Now, they can get accurate data and understand what is happening.”