New! Free Patient Education Videos From Dear Doctor

How do you earn your patients’ trust? By not surprising them.
Instead, take the time to educate them. According to a recent survey, 84% of patients want to be educated by their dental healthcare professional.
You can educate your patients with the help of the American Academy of Cosmetic Dentistry (AACD) and a new benefit exclusive to AACD member dentists. The AACD recently partnered with Dear Doctor, a provider of consumer-friendly dentistry information and marketing tools. Through the partnership, AACD member dentists can access FREE patient education videos to share in their practices.
The videos are roughly three minutes long, and can be used to help your patients understand more about their oral health and the kind of treatments that are right for them. Most of all, they’ll see how YOU can help improve their smiles, thus increasing your case acceptance and patient retention. Current videos include topics such as whitening and veneers, with more subjects to come.
The videos can be customized with your practice’s name and contact information, so you can place them on your practice’s website. You can also use them chairside with the help of an iPad or tablet.
“Patient education helps dentists increase trust and improve retention,” said Ron Goodlin, AACD president. “The education that the videos help provide also can serve as a gateway to spark patients’ interest in additional cosmetic dentistry procedures.”

Here's how to get started:

1. Visit
. Click “Member Login” and enter the e-mail address associated with your AACD account, then click “Email Me.”

2. Dear Doctor/AACD will email a password to you.

3. Enter your e-mail and the password that was just emailed to you to log in. Select a video to download. Once you’ve selected a video, you will be asked to accept Dear Doctor’s terms and conditions.

4. Copy and paste the embed code onto your practice website to begin sharing videos!