Michael DiFrisco


Mike has more than 20 years of experience in marketing and in helping business connect with their target audiences. In addition to serving as Membership & Marketing Director for the American Academy of Cosmetic Dentistry (AACD), he is also the founder of How-to-Branding.com--the do-it-yourself brand strategy site--and developed the BrandXcellence DIY Brand Strategy Workshop. Mike is the author of Shadowcasting: Growing Your Business by Growing Your Reputation