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More Practice Marketing Articles 


Becoming a Five Star Brand
What are people saying about your practice? Smart practitioners really want to know what their patients think about their care and how they're performing in the real world. Read More.


To App or Not to App? A Mobile Resource For Your Patients
As consumers become more reliant on mobile devices, you may want to consider implementing a smartphone app that could drive traffic to your dental practice. Many dentists are already employing this strategy—don't be left behind! Read More.

Do You Know Where Your Patients Are Coming From?
Now you can easily understand where your patients are actually coming from in order to make efficient marketing and operational decisions. Here’s how: Collect the zip codes of your patients and export them to an Excel file (.csv format). Then go to for a quick way to tabulate, summarize, and view your patient base on a real time interactive map.

You can also print a PDF report and view by state, county, city, and zip code. Developed by The Morey Group and David Seay of Park West Dentistry (AACD member Amanda Seay, DDS), Zip Decoder is an economical ($49.95 per report or unlimited reporting for $399.95 per year) way to make good decisions. AACD members can enter promo code AACD11 to save 50% on services.

I Don't Own My Website? 
A website can be a great way to promote your practice. But, do you own all of the content on your dental practice's website? You may be surprised to find that you don't! Here are some tips to ensure that you own every aspect of your site—from content to creative. Read More.