AACD on National Radio Tour
The American Academy of Cosmetic Dentistry has partnered with North American Radio to distribute the AACD story—and the importance of an attractive smile—to more than 500 radio outlets nationwide with a 60-second educational spot featuring Academy president, Dr. Jack Ringer. About 25% of these stations are in Top 30 markets.
Listen to the spot here:
This radio airplay will provide the Academy and its members with about 4.6 million impressions and the equivalent of about $250,000 worth of paid advertising during the month of August and early September, 2013.
The objective of the educational-style segment is to drive prospective patients to AACD’s find-a-cosmetic-dentist locator.