Contact: Tiffany Stronghart
American Academy of Cosmetic Dentistry
89% of Cosmetic Dentistry Patients Looking to Improve Physical Attractiveness, Self-Esteem

MADISON, Wis. (12/3/2013)—The vast majority of patients seeking cosmetic dental work, 89%, are doing so to improve physical attractiveness and self-esteem, according to American Academy of Cosmetic Dentistry’s 2013 State of the Cosmetic Dentistry Industry Survey.

Other reasons patients cited for seeking cosmetic dentistry included restorative or health reasons, such as an accident or injury (54%), to fix a previous or failed cosmetic treatment (51%), and to look and feel younger (50%). Special events, such as a wedding, also will drive patients to seek cosmetic dentistry (49%).

 “Having a beautiful smile can instantly improve one’s self-esteem, which in turn can improve other areas of one’s life, such as relationships, career success, and much more,” said Dr. Jack Ringer, AACD President.

The survey also found that more than half of cosmetic dentistry patients—56%--are between the ages of 31 and 60. Bonding, whitening and veneers continue to be the top procedures patients seek from cosmetic dentists.

For more information, or to download the full survey, click here.

About the AACD
The AACD is the world’s largest non-profit member organization dedicated to advancing excellence in comprehensive oral care that combines art and science to optimally improve dental health, esthetics, and function. Comprised of more than 6,600 cosmetic dental professionals in 80 countries worldwide, the AACD fulfills its mission by offering superior educational opportunities, promoting and supporting a respected Accreditation credential, serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas, and providing accurate and useful information to the public and the profession.