Contact: Tiffany Stronghart
American Academy of Cosmetic Dentistry
Dental Practices Choose Labs By Word of Mouth, Says Latest AACD Survey
MADISON, Wis. (3/6/2014)—The primary way dental practices select dental labs is by word of mouth, according to the American Academy of Cosmetic Dentistry (AACD)’s 2013 State of the Cosmetic Dentistry Industry Survey.

Roughly 71% of respondents said they choose their labs by word of mouth, while 19% said they choose their labs through lab representative visits.

“Esthetic considerations” (86%) are respondents’ primary consideration when choosing a lab, followed by procedure or specialty (64%), and cost (46%).
The survey also indicated that the use of multiple laboratories by cosmetic dentistry practices is common. Only 5% indicated their practices used a single laboratory in 2013, representing a 1-point decrease since 2011. The majority (57%) indicated use of two or three labs, while 37% used four or more laboratories.

For more information, or to download the full survey, click here.

About the AACD
The AACD is the world’s largest non-profit member organization dedicated to advancing excellence in comprehensive oral care that combines art and science to optimally improve dental health, esthetics, and function. Comprised of more than 6,600 cosmetic dental professionals in 80 countries worldwide, the AACD fulfills its mission by offering superior educational opportunities, promoting and supporting a respected Accreditation credential, serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas, and providing accurate and useful information to the public and the profession.