FOR IMMEDIATE RELEASE
AACD Launches ‘Smile Story’ Contest to Award Makeovers, Raise Cosmetic Dentistry Awareness
MADISON, Wis. (4/30/14)—The American Academy of Cosmetic Dentistry (AACD) has launched “The Smile Story Contest” that will enhance the smiles and change the lives of up to five lucky people, while raising awareness about the benefits of cosmetic dentistry.
The Smile Story Contest launched April 30 at AACD 2014 in Orlando, the Academy’s 30th anniversary scientific session. Entrants will submit their smile story telling why they deserve a new smile, plus a photo, at www.yoursmilebecomesyou.com. A public voting period, June 11-June 30, will allow entrants to ask their friends, family, and social networks to vote for them. The top 20 will meet with a participating AACD dentist for a treatment consultation, and then a panel of dental professionals will select up to five winners, who will be announced in September through AACD’s Facebook page. The winners will have a chance to show off their smile makeovers onstage at AACD 2015 in San Francisco, the Academy’s 31st annual scientific session, for the big reveal.
All AACD Member Dentists and Laboratory Technicians are invited to participate. For more information about becoming an AACD makeover smile designer, visit www.aacd.com/contest. Dentists and laboratory technicians have until June 27 to indicate their interest.
“Recent AACD research has shown that a smile can help make a great first impression,” said Dr. Bill Dorfman, AACD Accredited Fellow and celebrity dentist who announced the launch of The Smile Story Contest in Orlando. “But sometimes that smile isn’t telling the whole story. Through this contest, AACD Member dentists and laboratory technicians will help our winners write new smile stories, while giving them the smiles of their dreams. AACD helps change lives, while spreading awareness about the benefits of cosmetic dentistry and responsible esthetics.”
The Smile Story Contest is part of AACD’s Your Smile Becomes You campaign to raise awareness of the benefits of cosmetic dentistry and working with an AACD dentist. The contest’s host website, www.yoursmilebecomesyou.com, also offers a Smile Analyzer, information about cosmetic dentistry procedures, patient education videos, a Smile IQ Quiz, a Smile Gallery, and much more.
The contest is supported by Ivoclar Vivadent’s IPS e.max, Ivoclar’s all-ceramic system for crowns, inlays, onlays, thin veneers, abutments and bridges. The product has been used in more than 75 million restorations in 6,000 North American labs.
About the AACD
The AACD is the world’s largest non-profit membership organization dedicated to advancing excellence in comprehensive oral care combining art and science to optimally improve dental health, function, and esthetics. Comprised of more than 6,400 cosmetic dental professionals in 80 countries around the globe, the AACD fulfills its mission by offering superior educational opportunities, promoting and supporting a respected credential, serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas, and providing accurate and useful information to the public and the profession.
For more information regarding the AACD, please visit www.aacd.com, send an e-mail to firstname.lastname@example.org, or call 800.543.9220.