Practice Marketing

Infographics to Market Your Cosmetic Dentistry Services Now Available
Do you offer veneers and whitening in your practice? Two new AACD infographics are now available to share on your website or through social media!

Do You Know What Women Want? As a dental professional, if you don't, you are missing out on a key demographic. Read more.

Branding is For All Labs

Any business that is not growing will be shrinking. Check out this practice marketing article by Dean Mersky on how your lab can get noticed and attract clients. Read more.

Dental Holiday Marketing

You'd better learn how to box your competitors or take a hit when it comes to promoting your practice during the holidays. Read more.

Finding the 'Hard to Reach' Cosmetic Dentistry Patient

Health clubs might provide a new target market for cosmetic dentists. Read more.

Location, Location, Location.

Are you moving to a new space -- or are you stuck in your current one for awhile? Read how to make the best of your spot when it comes to marketing your dental practice. Read more.

How to Integrate Google and Direct Mail to Market Your Dental Practice

Direct mail has proven very helpful for dentists, but here's how you can reach beyond the print and onto the Web. Read more.

AACD Social Media Startup Guide

One of the most frequent questions we hear from members and their dental teams, “How do we get started in social media?” Find Out Here.

Branding Lessons From an Unlikely Source
A lesson from the Food Network on promoting your dental practice's brand. Read more.
 
The Benefits and Rewards of Targeting Your Best Core Market
Targeting allows you to focus on the specific patient or client types most desirable for you. There are four ways you can target the ideal core market for your dental practice. Read more.

Dentists: Is Social Media Marketing Worth It?
2 Reasons Why It Is and 4 Ways to Do It

Dentists, like so many practice owners and marketers from every industry, are standing at the crossroads of old and new marketing media and trying to decide which path to take. There are a lot of questions surrounding social media for dental practices, but let’s start by answering the million-dollar question… Should your dental practice be on Facebook, LinkedIn, Twitter and other social media sites? Read More.
 
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