American Academy of Cosmetic Dentistry
23-3 Eight Essentials to Marketing Your Practice

by Eric Nelson, AACD Director of PR & Marketing.

Develop Your Brand Identity

The first key to any marketing campaign—no matter the business—is to develop a brand identity that embodies who you are, what your core values are, and what your practice offers. The two key elements in this process are creating a logo and developing a slogan.

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Attached Files23-3nelson.pdf

American Academy of Cosmetic Dentistry
402 W. Wilson Street
Madison, WI 53703
Toll-free: 800.543.9220
Phone: 608.222.8583
Fax: 608.222.9540

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