American Academy of Cosmetic Dentistry
22-3 Managing Change Without Losing Patients
by Bobbi Anthony, RDH.

According to management guru Peter Drucker, however, profit and profitability, although crucial, are not the purposes of a business. Rather, theya re the test of its validity. "There is only one valid definition of business purpose: and that is to create a customer...The question, what is our business, can therefore be answered only by looking at the business...from the point of view of the customers and market"

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American Academy of Cosmetic Dentistry
402 W. Wilson Street
Madison, WI 53703
Toll-free: 800.543.9220
Phone: 608.222.8583
Fax: 608.222.9540

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